We break through the noise
Built to stand apart, our elevated seasonal brands transform everyday grapes into memorable, eye-catching experiences.
Candy Snaps™ • Berry Snaps™ • Candy Hearts™
Big-box retail environments are highly competitive, where products are displayed on pallets and concrete floors, shoppers move quickly, and purchasing decisions are often made in a matter of seconds. In this setting, conservative branding tends to blend into the background. Brands that command attention through bold, memorable packaging are the ones that stand out and earn a second look.
Neon Harvest was created around this philosophy. Rather than following the visual conventions of the grape category, we set out to develop a brand that feels entirely unexpected—one that immediately captures attention and establishes a distinct point of view. Vibrant neon color palettes, unconventional creative concepts, and packaging designed to photograph beautifully. The result is a grape line that breaks through the visual clutter, generates conversation both in-store and online, and establishes a memorable identity shoppers can instantly recognize and return to.
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Red Seedless • Green Seedless • Black Seedless
Our character-driven Halloween grape line resonates with children while maintaining a level of sophistication, holiday spirit, and wellness that appeals to millennial parents without forcing them into the candy aisle. The Grapeyard Bunch introduces a playful, family-friendly world of charming, expressive snack creatures that feels instantly recognizable, approachable, and distinctive on shelf.
By turning each bag into a character, the packaging becomes more than a container—it becomes part of the storytelling experience of The Grapeyard Bunch. This creates stronger shelf impact, encourages repeat recognition, and establishes a scalable seasonal platform that can evolve year after year.
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Build a Program That Holds
Let’s start with a conversation about your seasonal needs, variety mix, and volume. We’ll map a 52-week program designed to run without gaps, so you can stop managing around your grape program and start relying on it.
